ussg News Board

Save the date
Our 2006 Education Conference will be held on August 26th in Seattle, WA.

Keep in mind
A total of only 2 CEC points are needed prior to your 2007 renewal. To earn CEC's submit an article or picture for our e-newsletter and website. For the complete list of CEC options and the required form go to www.unitedskateschools.org/CECs.html

Instructor Examination Programs - IE
The ussg is holding instructor examination programs for new candidates in Washington DC, Houston, Seattle, Los Angeles, Boston, and more. For details and registration go to unitedskateschools.org/ExamIEnew.html.

Membership and Insurance Upgrades Available
Members may upgrade their membership or insurance at any time. For more information email ussg@unitedskateschools.org.

Kathy's Corner
by ussg Skate Education Specialist
Kathy McSparran

How Can I Handle Students At Different Levels in a Group Lesson?
One technique to keep everyone happy in a class with students of slightly different skill level is to work on the same skill while assigning different performance goals at each step of the way.

For example, if you are working through the three steps of the heel stop, ask the real newbies to just do a ready glide and then a scissor glide. At the same time have the more skilled skaters to do a ready glide into a scissor glide and then ask them to hold the scissor glide position for 3, 5, or 10 seconds to really master balance in that position.

If the beginners need more practice, challenge the experienced skaters to test their confidence by skating at a slightly higher speed. Set up a couple of pairs of cones and have them "thread the needle" between each pair of cones.

When it is time to add Step Three -applying the heel brake- explain the next step to the whole group together. Then have everyone try it slowly once, but on subsequent turns give different goals to the students based on their ability level. The newbie might be asked to just brush the brake on the ground gently and keep his balance, while the speedster might be asked to get his brake to make a skid mark or emit an audible squeaking sound. This keeps everyone challenged and interested, while keeping your class more manageable.

Never give a student a challenge that is so difficult for them that it puts them in danger. Make sure your lower level students don't mistakenly think you want them to try the speedies' challenges too.

Challenges you can give to the more advanced students:
- Slightly increase the speed of the exercise.
- Maintain a position over a greater distance.
- Make turns sharper.
- Demonstrate the skill as if you're a teacher.
- Skate on a more challenging surface.
- Do three good skills in a row.
- Combine and link skills.

Kathy McSparran
katimac@cox.net
www.phxinline.com

Got Blurb?
Let us know! We'd love to share your news. Send to members@unitedskateschools.org

 

ussg e-newsletter Volume Five January/February 2006

In this Issue
New Certified Instructor Search
2006 Instructor Education Conference
Level 1 IE Programs
Rolling in Greece
Member Quiz: Answer and Win
Generate, Motivate, Captivate
Sample Free Lesson Certificate
Teaching Different Skill Levels
E-newsletter Archives

Introducing the NEW Certified Instructor Search

We are very excited to announce our NEW ussg Certified Instructor Search. We have added many new search features including the option to search not only by city and state, but also by zip code. Your listing offers students much more information about you and your classes. In addition to your name, phone number, email address, and website, listings include your certifications, description, and classes offered. ussg Skate School level members receive an added bonus and have their skate school name linked to their Skate School member webpage.

Another extra special feature for all instructors is if you teach in multiple cities, states or zip codes you can also be listed under each one. All you need to do is email a list of zip codes, cities, and states in the areas you service and we'll add them to your name.

We hope that you find this tool helpful in building your skate education business and that is helps you to further your reach out to potential students. Please contact us with corrections and additions. We’re looking forward to hearing of your success! Search the Search today!

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The 2006 ussg Education Conference
Save the Date! The 2nd Annual ussg Instructor Education Conference will be held on August 26th in Seattle, WA. The conference will offer skate education workshops, business seminars, on-skates teacher training, skill development courses and more. The weekend will be preceded by a Level 2 Instructor Examination (IE) Program and followed by the Seattle-Redmond Skate for MS.

Stay tuned to www.unitedskateschools.org for more details.

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Paving the Way in Greece
by ussg Skate Education Specialist Katina Salafatinos

While visiting my father recently in Greece I found a bicycle trail they recently painted throughout the city. Not many seem to acknowledge its use as of yet.... kinda humorous. So far it has become a parking lane. However a few days before I left, a group of what looked like 5th graders had their bikes on the trail with a TV camera. They had done a little tour. They were trying! I of course put on my skates thinking I might participate and hopped on out there but their tour had ended. Off I went up the road and down the trail just to test it out. Skaters are nonexistent. I've never seen a skater there. Moving at top speed on the trail up the road, then on the way back, slight downhill, I was keeping up with the cars! What a site for the people, they thought I was crazy, but smiles on the faces non-the-less. A quick pass by the school yards caught the attention of the kids. So cool to see the awe because it's something they rarely see. I jumped around thru traffic, you would have thought I had two heads! A priest driving by yelled out, are you going to make it up the mountain? I jumped curb to the outdoor restaurant where my dad was playing cards with friends. One of them had seen me take off earlier and said, "Wow, like a bullet!" Anyway, I think the two-way bicycle trail was painted because it has to do with European Union requirements. That's my guess. That is the extent of my skating experience in Greece. I do however hope that the trail is a success and that maybe, maybe skating is something I can bring there in the future. Many of the kids know about it and would love to do it.

Katina Salafatinos
Sk8toy88@aol.com

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ussg offers more IE Programs in 2006
The ussg recently certified instructors in Phoenix and is offering more programs in Washington DC, Houston, Seattle, Boston and Los Angeles. Do you know anyone in the education field or health and fitness industry that has good people and communication skills? Do you have friends who LOVE skating? See if you can spark their interest and bring them to the world of skate education. For information on 2006 programs visit www.unitedskateschools.org/IEcurric.html

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Member Quiz: Win a skate bag!!
The ussg has amazing members and they are living and loving life. Answer these three questions and win a skate bag! (1) One of our members was on TV with Jimmy Kimmell at the Super Bowl. Do you know who that was? (2) Which instructor is flying this ultra-light? (3) Which ussg Advisor was working in Torino with the Winter Olympics? Email your answers today. First member to answer all three questions correctly wins! Answers and winner will be announced in our next issue.

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Generate, Motivate and Captivate
by ussg Skate Education Specialist Trish Alexander

Ten years ago skating was incredibly popular and everyone had a pair of skates. Today, most of them still have skates, but perhaps after a nasty fall or some other sense that they lacked control on their skates--they put them in their closet, or they sold them on Ebay. We must now appeal to potential skaters to give it a go, one more time. Although skating was popular with the teens and the twenties group, it is now much more popular with adults in their mid to late thirties, forties, and fifties. It is this group that is more likely to take a lesson, and be able to afford a series of lessons to improve their skating.

My school specializes in a variety of levels of classes with a huge base of returning students. The number one comment they write on our questionnaire is: I didn't know there was so much you could do on skates. We offer 8 levels of classes with over 15 instructors. The average skater takes about 12 lessons with some students easily taking up to 150 lessons.

Steve Johnson at K2 told me that I should expect to spend one-half the cost of the initial class in order to get someone in the door. My budget includes flyers, small postcards that I make on my own computer, the occasional advertisement in the paper, and sponsoring of our local skate marathons. However, since my skate school is anchored in a skate rink I get the bulk of my referrals from flyers that go out to all the people who come to the rink and from others who visit my website.

A great way to get them to your patch of cement is to offer free lessons. There are many ways to offer free lessons including online referrals, coupons, certificates, or through the local paper. Often the newspapers will only print the classes if they are free of charge. With free lessons you are very likely to reach out to people who are skeptical about whether or not they should take a lesson. Once they do, they often take at least one more class. There is no doubt that giving the first lesson free will cut into the amount you get for your classes, but it may balance out with the number of returning students you obtain. First because they wouldn't have taken a class unless it was free, and secondly, if you market well, they will return.

How do I get students to return? In our Level 1 instructor certification, we learned the STUMP, wherein P stood for provide closure including a preview of the next skill/class. This is your opportunity to improve your chances of a returning student. Show them all the moves you will teach them for the next series of classes and offer them the chance to buy a three-pack of classes to insure there is room for them in those classes. Most skaters want to learn how to skate backwards and how to do parallel turns so those are great skills to demonstrate. Secondly, at the end of class hand them a packet of goodies with stickers, a brochure, a class schedule, and other fun giveaways. Be sure to follow up with the students who took a free lesson with brochures, emails, and phone calls so they remember to come back.

Generate - Generate excitement and interest.

Motivate - Motivate people to come to your class.

Captivate - Keep them coming back for more by offering challenging classes and fun programming.

When students did return that was a bonus, but not exactly the goal, just a symptom that we had done something right: we instilled in them the potential to learn to love skating the way we do.

Trish Alexander
trish@skatejourneys.com
www.skatejourneys.com

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Sample Free Lesson Certificate
Click here for a certificate for you to send to silent auctions, raffles, and other events in your own community its surrounding areas. Many charities, schools, foundations, police and fire associations, community groups, and booster clubs hold silent auctions or raffles. The file is in word for easy editing. Add in your information, details, and perhaps a photo, and send to the contact of the event. You can also include a cover letter, stickers, brochures, and business cards. Receive great exposure and benefit from networking while helping a worthwhile cause!

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Courtesy Issue
You may have received this issue of our Member E-newsletter complimentary of the ussg. When you receive a complimentary e-newsletter, the ussg is introducing you to membership opportunities and receipt of this material does not confirm membership. You have received this e-newsletter because you may be a member or may have expressed interest in skate education. If you would like to be removed from this distribution please reply with "Remove" in the subject line.

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E-Newsletter Archives
Check out our archived newsletters and see just how far we've rolled in just ONE year!
http://www.unitedskateschools.org/2005March-April.htm
http://www.unitedskateschools.org/2005May-June.htm

http://www.unitedskateschools.org/2005Sept-Oct.htm
http://www.unitedskateschools.org/2005Nov-Dec.htm

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