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Our 2006 Education Conference will be held on August 26th in Seattle, WA. Keep
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Examination Programs - IE Membership
and Insurance Upgrades Available Kathy's
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How
Can I Handle Students At Different Levels in a Group Lesson? For example, if you are working through the three steps of the heel stop, ask the real newbies to just do a ready glide and then a scissor glide. At the same time have the more skilled skaters to do a ready glide into a scissor glide and then ask them to hold the scissor glide position for 3, 5, or 10 seconds to really master balance in that position. If the beginners need more practice, challenge the experienced skaters to test their confidence by skating at a slightly higher speed. Set up a couple of pairs of cones and have them "thread the needle" between each pair of cones. When it is time to add Step Three -applying the heel brake- explain the next step to the whole group together. Then have everyone try it slowly once, but on subsequent turns give different goals to the students based on their ability level. The newbie might be asked to just brush the brake on the ground gently and keep his balance, while the speedster might be asked to get his brake to make a skid mark or emit an audible squeaking sound. This keeps everyone challenged and interested, while keeping your class more manageable. Never give a student a challenge that is so difficult for them that it puts them in danger. Make sure your lower level students don't mistakenly think you want them to try the speedies' challenges too. Challenges
you can give to the more advanced students:
Kathy McSparran
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ussg e-newsletter Volume Five January/February 2006 In
this Issue Introducing the NEW Certified Instructor Search
Another extra special feature for all instructors is if you teach in multiple cities, states or zip codes you can also be listed under each one. All you need to do is email a list of zip codes, cities, and states in the areas you service and we'll add them to your name. We hope that you find this tool helpful in building your skate education business and that is helps you to further your reach out to potential students. Please contact us with corrections and additions. We’re looking forward to hearing of your success! Search the Search today! ________________________________________________ The 2006
ussg Education Conference Stay tuned to www.unitedskateschools.org for more details. ________________________________________________ Paving
the Way in Greece
Katina
Salafatinos ________________________________________________ ussg
offers more IE Programs in 2006 ________________________________________________ Member
Quiz: Win a skate bag!! ________________________________________________
Generate,
Motivate and Captivate Ten years ago skating was incredibly popular and everyone had a pair of skates. Today, most of them still have skates, but perhaps after a nasty fall or some other sense that they lacked control on their skates--they put them in their closet, or they sold them on Ebay. We must now appeal to potential skaters to give it a go, one more time. Although skating was popular with the teens and the twenties group, it is now much more popular with adults in their mid to late thirties, forties, and fifties. It is this group that is more likely to take a lesson, and be able to afford a series of lessons to improve their skating.
Steve Johnson at K2 told me that I should expect to spend one-half the cost of the initial class in order to get someone in the door. My budget includes flyers, small postcards that I make on my own computer, the occasional advertisement in the paper, and sponsoring of our local skate marathons. However, since my skate school is anchored in a skate rink I get the bulk of my referrals from flyers that go out to all the people who come to the rink and from others who visit my website. A great way to get them to your patch of cement is to offer free lessons. There are many ways to offer free lessons including online referrals, coupons, certificates, or through the local paper. Often the newspapers will only print the classes if they are free of charge. With free lessons you are very likely to reach out to people who are skeptical about whether or not they should take a lesson. Once they do, they often take at least one more class. There is no doubt that giving the first lesson free will cut into the amount you get for your classes, but it may balance out with the number of returning students you obtain. First because they wouldn't have taken a class unless it was free, and secondly, if you market well, they will return. How do I get students to return? In our Level 1 instructor certification, we learned the STUMP, wherein P stood for provide closure including a preview of the next skill/class. This is your opportunity to improve your chances of a returning student. Show them all the moves you will teach them for the next series of classes and offer them the chance to buy a three-pack of classes to insure there is room for them in those classes. Most skaters want to learn how to skate backwards and how to do parallel turns so those are great skills to demonstrate. Secondly, at the end of class hand them a packet of goodies with stickers, a brochure, a class schedule, and other fun giveaways. Be sure to follow up with the students who took a free lesson with brochures, emails, and phone calls so they remember to come back. Generate - Generate excitement and interest. Motivate - Motivate people to come to your class. Captivate - Keep them coming back for more by offering challenging classes and fun programming. When students did return that was a bonus, but not exactly the goal, just a symptom that we had done something right: we instilled in them the potential to learn to love skating the way we do. Trish
Alexander ________________________________________________ Sample
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